Alternate is known as one of the largest online suppliers of computers, peripherals, computer components and multimedia products in Europe. Over the years, the product range has expanded to include related products such as household electronics and tools. Today, Alternate supplies all European countries from logistic centres in Germany, the Netherlands and Belgium, both as a fulfilment partner for other retailers and directly to end users. This makes Alternate one of the most successful e-commerce businesses in its sector.
In Belgium, Alternate has made its mark on the market since its launch in October 2007. With its concept of a wide range, fast delivery and extensive expertise, Alternate Belgium has quickly built up a reputation as an omni-channel company. With its own call centres, showroom, technical service and helpdesk, Alternate Belgium offers a total package for both B2C and B2B customers, providing a response to the rapidly growing e-commerce market. To provide room for further growth, an additional distribution centre was built in Tholen in 2016 that processes orders for both Alternate Netherlands and Alternate Belgium.
Alternate has received several awards from industry organisations in recent years. This is thanks to employees who work hard every day to ensure all customers experience the convenience and pleasure of ordering from Alternate.